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Melbourne based photographer, Lucas Wroe is a commercial and editorial photographer, working primarily with sponsors, publishers, agencies and event organisers. Lucas's work is biased heavily towards the sports industry, stemming from influences and mentoring by some of Australia's top sports photographers. Lucas commands a unique position, having studied photography on the cusp of revolutionary technical change, he has been trained in both traditional film and modern digital techniques. Evolving his craft in Brisbane, Queensland, taught Lucas how to tame some of the harshest light and use it to maximum effect. Often noted for his style of using punchy colour, and clean backgrounds, and often utilising "shafts" of light. Lucas is always looking to create something new and unique, and has become known for pushing the boundaries to bring together high impact images. Fast and efficient delivery has become increasingly important to reach traditional news madia, and new social news trends. Lucas has evolved with this change and deploys an online delivery platform, leveraging cloud computing for his clients can access images from wherever in the worldthey may be, and on any device they choose. This service is particularly in demand by news and editorial clients, and by event organizers for delivery to media outlets. This also allows for prints, personal use, commercial or editorial usages, with full licensing options. Lucas draws from his years of experience, to be prepaired to produce great images in extreme weather or on testing deadlines. |
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